What are analytics cookies?

Modified on Fri, 1 Jul, 2022 at 1:36 PM

Analytics cookies or performance cookies are used to track website visitors and their user behaviour. This data is then used to improve the way the website works and in turn, used to improve user experience. Google Analytics (GA) cookies are one of the most common analytics cookies set by websites. GA cookies collect anonymous information, including the number of visitors to the site, unique visitors where visitors have come to the site from and the pages they visited.

Analytics cookies require active user consent as per the ePrivacy Directive and GDPR rules in the EU and UK. However French DPA, CNIL allows consent exemptions for analytics cookies, provided certain conditions are met.

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